TEDTalks: William McDonough – Cradle to Cradle Design

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account “all children, all species, for all time.”

TED Talks: William McDonough

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product’s full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio »

“If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.” (William McDonough)

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